





From Japan's Tea Gardens to Your Kitchen
Our hojicha comes from Japan's celebrated tea regions, where green tea has been cultivated and roasted for centuries. The leaves are gently roasted at low temperature — the step that transforms ordinary green tea into hojicha's warm amber color and signature caramel-cocoa flavor.
Each batch is then stone-milled into a fine powder so the tea can be whisked directly into milk, just like matcha — but smoother, calmer, and naturally lower in caffeine.
What arrives in your pouch is 100% Japanese roasted green tea: one clean ingredient, fine-milled for tea-house amber lattes, smoothies, and desserts. No added sugar, dairy, or fillers — just real hojicha, ready for your daily ritual.
Make Every Latte Glow Amber


Make Every Latte Glow Amber
From creamy hot lattes to iced oat-milk amber drinks, smoothies, and dessert recipes — Hoji Amber turns any moment into a amber tea ritual.
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Frequently Asked Questions
Everything you need to know about Japanese roasted green tea — taste, caffeine, recipes, and how to make the perfect amber latte.
What is hojicha powder?
Hojicha is Japanese green tea that has been carefully roasted, then finely milled into a warm amber powder. The roasting transforms classic green tea into a smooth, cozy drink with notes of caramel, cocoa, chestnut, and toasted nuts. Our Hoji Amber powder is 100% pure roasted Japanese green tea with no added sugar, dairy, or fillers.
How do I make a hojicha latte?
Add 1 tsp Hoji Amber to a cup, pour 2 oz warm (not boiling) water, whisk or froth until smooth, then add 6–8 oz hot or cold milk. For iced lattes, make the concentrate first, then pour over ice and milk. Sweeten with honey, maple, vanilla, or brown sugar — or enjoy it pure. Also works beautifully in smoothies, oatmeal, ice cream, cookies, mochi, and tiramisu.
Does hojicha have caffeine?
Yes, hojicha naturally contains caffeine because it is tea. However, it is commonly much lower in caffeine than coffee and often lower than matcha, which makes it a popular choice for afternoon and evening lattes. It is not caffeine-free.
How is hojicha different from matcha?
Both come from Japanese green tea, but matcha is bright green, grassy, and energizing while hojicha is roasted, amber, and warmer in flavor. Hojicha is naturally lower in caffeine, smoother in milk, and has roasted notes of caramel, cocoa, and toasted nuts. If matcha is bright morning energy, hojicha is cozy afternoon calm.
What does hojicha taste like?
Warm, roasted, nutty, and smooth — with notes of caramel, cocoa, chestnut, and toasted nuts. Hojicha is not grassy or bitter like matcha. It tastes naturally dessert-like, even unsweetened, and pairs especially well with oat milk.
Is hojicha good for you?
Hojicha is a Japanese tea that naturally contains polyphenols, L-theanine, and antioxidants common to green tea. It has no added sugar, no dairy, no artificial flavor, and is naturally low in caffeine — making it a comforting choice for a cozy latte ritual. It is also naturally gluten-free and vegan.
Where does your hojicha come from?
Our hojicha is sourced from Japan, where roasted green tea has been crafted for centuries. The leaves are gently roasted at low temperature to unlock hojicha's signature amber color and caramel-cocoa aroma, then stone-milled into a fine powder for tea-house lattes and recipes.
How much hojicha powder should I use per serving?
For lattes and drinks, use 1–2 teaspoons (1.5–3g) per 240ml cup. For baking, use 2–3 tablespoons per batch. Start with less and adjust to taste — a little goes a long way for flavor and color.
What Does Hojicha Actually Taste Like?
If you've never tasted hojicha, imagine this: roasted caramel and cocoa, with a finish of toasted hazelnut and chestnut. It's not bitter like matcha. It's not sharp like green tea. It's something entirely its own — warm, nutty, and naturally dessert-like, even unsweetened.
In a latte, the roasted notes come forward through oat or dairy milk — like a warm caramel dessert in a cup. In ice cream or tiramisu, the flavor deepens into rich roasted depth with a smooth tea finish. In a smoothie, it adds warm body without competing with fruit.
And no, it doesn't taste like matcha. Where matcha is bright and grassy, hojicha is roasted and cozy — matcha's amber, evening-friendly cousin.

